If your photos across platforms don't match, your credibility already took a hit. Here's what a lot of professionals miss. It doesn't matter what path a client takes to find you — an Instagram post, a Google search, your website funnel. What matters is whether every single stop looks like the same professional person. The inconsistency most people don't notice — but feel Picture this: your Instagram is current and polished. Your website headshot is from three years ago. Your

If a headshot answers "who are you?", branding photos answer "what's it like to work with you?"